Pew's 1932 Election Guide

  • March 05, 2018

Trust Magazine Winter 2018

Editor’s Recommendation

Highlights From 70 Years of Pew

Winter 2018

In 1932 during the Great Depression, President Herbert Hoover (R) vied with New York Governor Franklin D. Roosevelt (D) for the highest office in the land, and the Pew family’s Sun Oil Co. produced a citizen’s roadmap for the occasion. Filled with details and statistics about current and former elected officials—such as where each member of the House of Representatives stood on Prohibition— the booklet also outlined the Democratic and Republican party platforms and provided 31 pages of election facts and figures, much as voter guides do today. The handbook was distributed to the company’s employees and the public alike—perhaps the Pew family’s first foray into the art of widely disseminating election information.